Level 1, 2011
No Nasties aims to provide a means for the Indian consumers to make an impact on the fair trade, ethical, organic market without having to alter their lifestyle. This impact would improve the conditions of farmers in the cotton belt and factory workers, as well as the environment through ethical trade practices. No Nasties also uses the fair trade premium for community development: schools, hospitals, storage warehouses, funds for distressed farmers, solar power, etc
Apurva has 8 years experience in product design in startups and enterprises, while Diti works as a freelance Graphic Designer with experience in Design Strategy and Communications. Due to limited options in eco-friendly clothing brands as a consumer, Apurva and Diti teamed up to build a business that could fill this void and be sustainable in all aspects - financially, socially and environmentally – as well as be fashionable & stylish.

Our names are
Apurva Kothari & Diti Kotecha